Microsoft and Yahoo recently released details regarding a web search and advertising revenues alliance, all according to Reuters.

The alliance is going to be complex (as expected when dealing with two giants) but the companies will for example split the revenues coming from online advertising and Yahoo will use Microsoft’s search engine Bing on their sites. Yahoo will be the company in charge of managing the revenues from the advertising on a global scale.

“Through this partnership with Yahoo we will be able to create innovative search functions, add value to our clients as well as providing consumers with an alternative to a market that is dominated by one single company”, says Steve Ballmer, Chief Executive at Microsoft.

Steve Ballmer obviously refers to Google, who is getting increasingly dominating on the search engine market. With this alliance Yahoo and Microsoft are stepping up their position in the battle against their enemy Google.

The alliance can lead to around 500 million dollars in increased revenues per year, according to a press release in Reuters.

“This deal means a lot for Yahoo, for our users and for the industry as a whole. I believe that it creates opportunities for a new era of innovation and development on the Internet”, says Carol Bartz, Chief Executive at Yahoo.

The contract will tie the two companies together for a period of ten years. This arrangement was preceded by an 18 months long attempt from Microsoft to get Yahoo to join them in the battle against Google. I for one am looking forward to see how all of this will present itself in the future. Beating Google is not the easiest of tasks.

Originally launched as a free service (Mon.itor.us), Monitis SaaS has now released the Monitis Central, Cloud Edition and Web Load Tester, all provided as a managed service. And while many of the services apply to large online commerce sites mainly, there are still some highly useful tools for the small website owner. Here, we take a closer look at Monitis Central as a selected review for you the site owner.

Monitis Central

Offering up to six different services, Monitis Central makes sure to cover the vital needs of any website owner, self or remotely hosted.

External Monitoring

This service includes monitoring from the US, the UK, Germany, China, Australia and Panama, thus including all continents except Africa. Watching your servers 24 hours a day and seven day a week, if your website is performing poorly or becomes unavailable from any location worldwide, you will be notified instantly.

External monitoring requires no software or local installation.

Traffic Monitoring

Through Monitis Central service package you are also offered the option of including a site traffic statistics tool, Traffic Monitoring. Rather than having Analytics set up, thus adding yet another tool to monitor, you can track UV (unique visitors) page views, referrers, browsers, OS, geography etc. And while Traffic Monitoring offers little else than most standard site statistic tools, if you are planning to use Monitis it may be smart to include it.

Web Ranking Monitoring

An exceptional additional service with Monitis Central that many other traffic monitoring tools lack or overcomplicate (e.g. Google Analytics) is Web Rank Monitoring. This service makes it super easy to track you current keyword position, search engine ranking and backlinks.

Monitis Central is truly a full serviced website monitoring tool that may seem overcomplicated upon first glance. This is however understandable and soon forgotten and replaced with amazement.  Monitis Central comes with all the features you need as a site owner. Before purchasing, try out the 15 days trial offered.